TY  - BOOK
AU  - Gunther McGrath,Rita
TI  - The end of competitive advantage: how to keep your strategy moving as fast as your business 
SN  - 978-1-4221-7281-0
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review, 
KW  - PLANIFICACION ESTRATEGICA
KW  - COMPETITIVIDAD
KW  - EMPRESAS
N1  - 1; The end of Competitive Advantage; 2; Continuous Reconfiguration: Achieving Balance between Stability and Agility; 3; Healthy Disengagement; 4; Using Resource Allocation to promove Deftness; 5; Building and Innovation  Proficiency; 6; The Leadership and Mind-Set of Companies  Facing Transient Advantages; 7; What Transient Advantage Mean for You, Personally
ER  -